Digital Evolution: From Foodhallen to Fine Dining
Kyatcha
We took Kyatcha from a small food stand to a celebrated name in fine dining. We built a welcoming online world for them, with everything from a user-friendly website to buzzing social media.
A holistic approach was at the core of our strategy, integrating web design, marketing, and content creation to construct the brand’s identity from the ground up.
[01] Web Solutions
- Custom Web Development
- WordPress Solutions
- E-Commerce Solutions
- Server Administration
[02] Digital Marketing
- Marketing Strategy
- Storytelling
- Social Media
- Advertising
- Email Marketing
- SEO & SEM
[03] Media Production
- Photography
- Videography
[04] Content Creation
- Branding
- Content Strategy
- Graphic Design
- Copywriting
[Goals]
Setting New Standards for Online Culinary Experiences
Establish a Strong Online Presence
To build and launch a user-friendly and visually appealing website that embodies Kyatcha’s brand and attracts customers.
Broaden Online Reach
Strategically utilize social media and digital marketing to extend Kyatcha’s presence online, connecting with a broader audience and building community interest.
Enhance Brand Recognition
To increase Kyatcha’s brand awareness and establish its identity as a top choice in the fine dining scene in Rotterdam and Den Haag.
Increase Sales Digitally
Implement efficient online ordering systems, including user-friendly webshops, to boost sales and provide convenient options for customers.
[Challenges]
Mastering Digital Presence
Captivating Brand Identity
Defining and translating Kyatcha’s unique brand identity into a digital format that resonates with their target audience, while differentiating them in the competitive fine dining scene.
Complex Web Development Needs
Developing a multifaceted website with e-commerce capabilities, including multiple installations and custom solutions, while ensuring user-friendliness and high performance.
Effective Digital Marketing Strategy
Creating and implementing a holistic digital marketing strategy that effectively leverages various platforms (social media, PPC, email marketing) for maximum reach and engagement.
[Web Solutions]
Bespoke Website: Kyatcha’s Digital Command Center
Kyatcha required a website that could stand as the cornerstone of their online identity—robust enough to manage significant traffic, yet embodying the brand’s aesthetic and offering intuitive navigation amidst its sophisticated features.
Leveraging WordPress, an open-source platform, we crafted this digital foundation. It wasn’t just about showcasing the brand; it was engineered to captivate new visitors, encourage loyalty, and transform casual browsers into dedicated customers.
[Web Solutions]
Before
Unattractive Visual Style
The website’s look didn’t reflect Kyatcha’s unique character. Its style was out of sync with the brand’s story.
User Experience Challenges
The website was hard to use. Information was poorly organized, making it tough for visitors to find what they needed.
Outdated Technical Solutions
A generic theme and low-quality server struggled under the growing number of visitors, leading to performance problems.
Lack of Custom Solutions
Without custom features, the website couldn’t fully meet Kyatcha’s needs, missing chances to stand out and engage customers.
[Web Solutions]
After
Revamped Visual Style
We transformed the website’s appearance to truly reflect Kyatcha’s distinctive character. The new design aligns perfectly with their brand story and culinary essence.
Enhanced User Experience
The website is now user-friendly with well-organized information and effortless navigation.
Upgraded Technical Solutions
We replaced the generic theme with custom-built solutions. The new high-quality server efficiently handles increased traffic, ensuring a smooth user experience.
Customized Solutions
The website now boasts custom solutions, including three multisites and two webshops. These features are specifically designed to meet Kyatcha’s unique requirements, enhancing customer engagement and contributing to a significant 398% increase in revenue (in one year).
[Digital Marketing]
Digital Universe: Embracing Synergy
The goal was clear: build a strategy that captures the brand’s heart and keeps up with its growth. Our Digital Universe strategy was key, linking all digital aspects to work as one.
By positioning the website as the digital center, we ensured that every marketing effort was seamlessly aligned with the overarching strategy, creating a unified and effective online presence.
[Digital Marketing]
Before
Scattered Digital Presence
Kyatcha’s online efforts were diverse but lacked a cohesive thread, making it hard for the brand’s rich history and ethos to shine through the digital noise. Each platform seemed to tell a different story, diluting the brand’s essence.
Inconsistent Communication
Despite the unique dining experience, this wasn’t clearly or consistently communicated online. Potential customers were met with varying messages, creating confusion and preventing a unified brand experience.
Limited Visibility
The magic of Kyatcha’s dishes and the ambiance of their spaces were the city’s best-kept secrets. High-quality dining experiences went unnoticed because the digital spotlight didn’t capture the true vibrancy and appeal of Kyatcha.
Modest Online Engagement
Initial online interactions were minimal, with website visits and social media engagement not reflecting the excellence Kyatcha offered. The brand’s digital platforms needed a strategy that resonated more effectively with their target audience.
[Digital Marketing]
After
Digital Universe
Introducing the holistic ‘Digital Universe’ strategy was a journey beyond mere strategy application. By overseeing and integrating every component of their online image, we were able to harness a powerful synergy among these elements.
This comprehensive control allowed us to achieve remarkable results, unattainable through focusing on isolated aspects of the digital landscape. This concerted effort not only magnified Kyatcha’s brand but also mirrored their commitment to culinary and service excellence, setting a new benchmark for what’s possible in digital marketing.
Refined Digital Strategy
We closely aligned with Kyatcha to streamline their digital marketing efforts. By focusing on a consistent narrative across all channels, we helped amplify Kyatcha’s story, ensuring that each post, ad, and update clearly echoed the brand’s values and vision.
Unified Brand Experience
Our collective efforts were geared towards solidifying Kyatcha’s online identity. We meticulously crafted every piece of digital content to reflect Kyatcha’s philosophy, ensuring that customers would receive a seamless brand experience, whether scrolling through social media or browsing the website.
Broader Audience Reach
Through targeted campaigns and storytelling that highlighted Kyatcha’s unique offerings, we captured the attention of a broader audience. People not only learned about Kyatcha but felt drawn to experience the culinary journey Kyatcha promised, significantly raising brand awareness.
Enhanced Online Activity
The transformation led to a vibrant increase in online engagement. More website traffic translated into higher reservation rates, and social media platforms buzzed with excitement around Kyatcha’s offerings. It was a true reflection of the community’s growing interest and appreciation for Kyatcha’s culinary art.
[Media Production]
Visual Storytelling
In our media production, we focus on storytelling through high-quality photography and videography. We highlight unique flavors, lively atmosphere, and culinary excellence. Our goal is to engage viewers, making them feel part of the experience.
[Outcome]
Outperforming Expectations: Highlights of Kyatcha’s Digital Evolution
The journey with Kyatcha has been a transformative one, showcasing not just growth in numbers but a profound evolution of the brand’s digital identity.
98
Increase in Revenue
79
Growth in New Users
80
Boost in Organic Traffic
This holistic approach has not only amplified their presence in the digital realm but has also redefined its connection with customers, setting new standards for what the brand can achieve online.
Web Solutions
- Tailored, Powerful WordPress Site
- Improved User Journey
- Peak Performance Optimization
- Focused on Conversions
- Three multisites and two webshops
Digital Marketing
- Unified digital marketing strategy
- Engagement Boost
- Targeted content, SEO, and social media campaigns
- Data-Driven Decisions
- Community Building
- Holistic Campaigns
Media Production
- Visual Storytelling
- Brand Identity Visualization
- Engaging Content Creation
- Enhanced Digital Content
- Promotional Material Production
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